What?

The non-profit organisation that supports every person that makes non-digital visual art, Kunstwerkt was searching for opportunities to attract more young-adults. 

Esther Salaets and me suggested a few service implementation that would be inviting for this target audience.

How?

To fulfill this task, three books were made: Marketresearch, trends and scenario planning.

By finding trends that are taking place in youth culture and that are relevant for their organisation, we found a few suitable trends accompanied with some interesting implementations.
To find some additional services for the young adults, I made a scenario planning.

Skills